The company plans to use the latest flow of funds to strengthen its technology, consumer and agricultural application, expand its product line, build a strong supply chain, secure customer acquisition, and more.

Organic Kitchen, a company that offers 100% certified, authentic, organic produce straight from farms in a transparent and traceable way, recently acquired $1 million in seed funding. The company has raised the latest funding round from a host of high-profile angel investors, including Mr. Siddharth Chaudhary, Mr. Abhishek Dhaka and Mr. Nitin Sahjwani.

Organic Kitchen would use the funds to develop the technology, expand the app for consumers and farmers, and expand its product line to more than 250 certified organic fruits, vegetables, and groceries. The company will deploy supply chain strategies for organic food products with this latest funding by developing farmer clusters and dronas in four agro-climatic regions: Solan (Himachal Pradesh), Nawalgarh (Rajasthan), Palla (Delhi) and Sundana (Haryana). These regions would not only enable authentication for inbound provisioning, but also act as a marketing tool for the backend. Through these centers, the company aims to create farmer profiles, train farmers in organic farming and buy from farmers on the farm.

Organic Kitchen will use the funds to support offline customer acquisition and company-level cluster formation to optimize last-mile delivery costs. She believes that implementing digital marketing initiatives will allow her to acquire customers through specific featured products and enable customers to order across all categories. .

Speaking of seed funding, Krishnank Atrey, Executive Director and Co-Founder of Organic Kitchensaid: “With the support of our investors, we are excited to move forward with our plans to transform conventional kitchens into organic kitchens and promote the culture of organic food consumption in Indian households. Today he consumers have become more aware of what is on their plate and do not want to consume foods containing harmful chemicals and pesticides that impair their health and immunity levels.They are changing their preferences dramatically in favor of organic farming methods and organic foods to maintain a healthy lifestyle.” .

“With growing demand coupled with our latest fund flow, we intend to build a profitable supply chain and strengthen our sourcing and PAN India supply, expand into 35 major Indian cities and expand our presence in 15 agro-climatic zones, 150 Dronas (agricultural hubs). Our team is also working hard to onboard more than 12 million farmers and reach 1 crore customers that match our long-term plans,” he added . .

Address the development of financing, Sidharth Chaudhary, angel investor of Organic Kitchensaid, “The demand for organic produce is massive these days, and Organic Kitchen is well on its way to delivering authentic organic produce straight from farms to customers’ doorsteps. I’m impressed with the team’s noble concept of implementing organic farming methods and their initiatives to rightfully complement the efforts and general well-being of farmers. I look forward to investing in Organic Kitchen throughout its future journey and supporting them financially as they progress towards this remarkable impact-driven journey.”

So far, Organic Kitchen has onboarded nearly 1,900 farmers and helped them increase their income by 60%. In line with its short-term strategies, the company plans to integrate more than 4,500 farmers, reach more than 6,000 customers, and expand to six agro-climatic zones with six dronas (collection centers). .

About organic cooking.

Incorporated in 2021, Gurugram-based Organic Kitchen commenced operations on January 1, 2022. It is the brainchild of Monika Dhaka (CEO and Co-Founder), Krishnank Atrey (Executive Director and Co-Founder), Nikhil Hooda (Director of Operations & Co-founder), and Sparsh Verma (Chief Technology Officer & Co-founder).

The company has focused on a robust business model that allows customers to track their entire food journey, from harvest to when food enters their kitchen. Organic Kitchen allows customers to access organic land certifications, lab test reports, organic farm inputs, dates, photos and location of harvest simply by scanning a QR code. The company sources organic products directly from farmers and provides them with a platform to sell their organic products. Organic Kitchen also enables farmers to reach thousands of households through farmer profiles, helping farmers gain a sense of pride and paying them the correct prices that complement their efforts. .


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