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- Nuxe recently launched a range of “waterless” products.
- The range is a step in the right direction towards better sustainability of beauty.
- They are considered “waterless” because the products are formulated without water or very little water during production.
Solving the problem of massive waste from the beauty industry should not be the sole or even primary responsibility of the consumer. Rinsing and recycling your empty bottle of facial wash and separating the non-recyclable pump is important, yes, but it must be up to brands to make systemic changes and governments to intervene in regulations to address this issue from one point of view. urgent importance. Nuxe’s new “waterless” products – which are part of the brand’s Bio Organic range which was introduced in 2020 – are a (very) small step in helping to solve the problem, but it is a step forward. good direction.
Founded in 1991, Nuxe is a French luxury pharmacy brand that has always been committed to protecting the environment. British and American beauty editors have long grabbed Nuxe goodies to take home every time they go on vacation to Paris. The Nuxe Bio Organic line has taken this commitment to nature further with a collection of organic vegan and Ecocert certified skin care products. Packaged in jars made up of up to 90% recycled glass, the formulations, all made in France, favor locally produced ingredients and sustainable supply networks.
The brand qualifies its five new products in the Bio Organic range as “waterless” because they use little or no water during the formulation process. The makeup remover oil and deodorant balm (available in two versions) are formulated without water, while the two rich soaps are solid cleansers that require very little water to create. And because the products do not contain water, they require less packaging; this not only means that the products do not abuse a valuable resource, but also produce less waste when purchased.
Intrigued – and still looking for ways to make my beauty routine more sustainable – I decided to try the range for a few weeks. Read on for my honest thoughts on “waterless” products.