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Gatorade will launch its organic drink i...

[ad_1] Gatorade’s ‘G Organic’ is coming soon to a Kroger near you. After moving to the University of Florida campus in 1965, the creators of Gatorade decided to revamp its image to suit the needs of the 21st century. The rebranding solution concerns a health-conscious emerging market, where avoiding artificial flavors is a moral code. […]

Annie is launching 30 new organic produc...

[ad_1] BERKELEY, CA. — Annie’s, Inc., a subsidiary of General Mills, Inc., plans to launch 30 new certified organic products this year spanning the cereal, yogurt, soup and baked goods categories. To support the launches, the brand launched a new integrated digital campaign highlighting its goal of making organic food more accessible. The campaign was […]

Organic food is great business, but a ba...

[ad_1] The food in your supermarket is changing. The biggest food giants are investing more in organic products. The French multinational Danone has just spent 10 billion dollars to buy WhiteWave Foods, an American producer of dairy alternatives and organic foods. Underlining the importance of organic, the CEO of Danone declares: “Reality has changed on […]